Virtually all Direct Selling organizations claim to have good products and fair compensation plans, but this month's "New Kid on the Block," Changes International, is one of only a handful of Direct Selling companies backed by an industry leader with the stature of Twinlab Corporation.

The statistics for longevity of companies in the Direct Selling industry are startling: More than 95% of network marketing companies go broke within the first year! As experienced and fledgling network marketers navigate their way through countless direct sales programs, the management of Changes International would like them to note that this company is the only direct sales company with the:

• research and product development expertise of a 30-year leader in the nutritional supplement industry,
• finacial powerhouse backing of a publicly traded industry giant, and
• stability, product integrity and financial security of a corporation like Twinlab.

The legacy of world-renowned Twinlab Corporation dates to 1968, when the company was started with just one product and a vision of a healthier America. Since then, Twinlab has pioneered the immensely popular and still growing acceptance of vitamins, minerals, nutraceuticals, sports nutrition supplements, and herbal products. In 1997, Twinlab purchased Changes International, infusing the already successful company with the power of an industry giant.

"We decided to pursue a multi-channel marketing strategy with the acquisition of Changes," recalls Ross Blechman, President and CEO of Twinlab. "Our plan was to deliver our products around the world, making them available to consumers wherever they shop, whenever they shop, and however they shop."

Twinlab …

• The world leader in the manufacturing of nutritional supplements
• In business for more than 30 years
• Listed on the NASDAQ stock exchange
• International presence in more than 63 countries

Based on its revolutionary philosophy of "Earn Now AND Later," as well as the incredible backing of Twinlab, Changes has grown to become a significant and well-regarded player in the Direct Selling industry. The Changes opportunity has attracted thousands of Direct Sales professionals and the product line has grown until the base of Changes Representatives is now approaching 100,000 and the exceptional Changes nutritional supplement offerings now exceed 30. Changes International is a member of the prestigious Direct Selling Association (DSA).

Changes CEO Steve Coggin has one of the strongest backgrounds in the Direct Sales industry. A former executive with Melaleuca and other prominent Direct Sales companies, Coggin brings to Changes knowledge and experience that have been the catalyst for incredible new developments and enhancements to the Changes opportunity. These advancements have placed Changes among the top opportunities in the industry. Coggin sums up his company's outlook and future best:

"With Twinlab lending its tremendous resources to Changes, there are no limits to what the future holds for this company," said Coggin. "And of course, our compensation plan is simply the best in the business … rewarding efforts early on and providing the potential for remarkable additional and residual earnings with the unmatched Leadership Progression Pool. At Changes, we believe in bringing success not to just a select few, but to the whole community of Changes Representatives and Executives.

"An association with Changes is more than just an opportunity for financial security and physical health and wellness. It's the opportunity to become part of a community of like-minded individuals empowered to take charge of their lives. The community that is our network of friends, Representatives, and Executives, each helping the other to succeed … to stay on track … to achieve personal goals, to make positive changes in their lives."

Changes International Mission Statement
To enrich people's lives by supporting healthy lifestyles and solid financial opportunities made possible by exceptional products containing the best of nature through science.

Changes allows the average Representative to start earning quickly with the fairest and most lucrative compensation plan in the industry.
>From its inception, Changes set the industry standard for powerful and rewarding compensation plans. The incredible "15% 1st Level and 45% 2nd Level" commission structure remains the cornerstone of the Changes business opportunity today, affording even the newest Representatives an opportunity to earn as much as four to five times the income for the same effort compared to other programs.

The Power of 15 and 45 "15 and 45" refers to the percentages Changes pays on qualifying purchases of the people you enroll. At Changes, enrollees are referred to as "Representatives." 15% commission is paid on the first level and 45% on the second level.

Changes allows the average Representative to start earning quickly with the fairest and most lucrative compensation package in the industry. And, Representatives start earning money with even a small growthline. With only 12 total qualifying Representatives in your organization - three people who enroll three people each - $450 in monthly earnings can be realized. That's a nice car payment!

14% of Total Company Volume Available Monthly

Business-builders can draw from the new "3rd Level and Beyond Leadership Progression Pool," featuring "unblocked" compensation! This Leadership Progression Pool is not a miniscule 1% or 2% pool from which only the most sophisticated Representatives will be able to draw. This is a significant, ground breaking commission pool - 14% of Total Company Volume - available to almost any Representative putting forth a moderate amount of effort.

The size of a Representative's share of the Leadership Progression Pool is based on three characteristics: growth, leadership, and volume. Growth, based on average increase in group volume, accounts for 30% of the share. Leadership accounts for 50% of the share, and is based on the number of individuals in the first three levels of a Representative's organization, including themselves, meeting specific … but achievable … performance standards. The third characteristic, volume, accounts for the remaining 20% and is based on overall group volume.

"We're very proud of our compensation plan," said Coggin. "We invite anyone to compare the power of our plan, especially with the new Leadership Progression Pool, with that of any other company. Based on the implementation of the Leadership Progression Pool, some members of the Changes community have increased their commission checks five-fold!"

Amazingly, Changes even pays 10% and 25% on the first and second level for a monthly commitment of just $50 "Business Volume." That minimal outlay provides "Junior Representative" status, a position paying a greater percentage than many other companies offer their "full-fledged" distributors.

More Great Features

"Insured" Representatives, the enrollment status of choice in the Changes opportunity, are entitled to the most significant benefits with the Changes business opportunity. By committing to a monthly back-up order, Insured Representatives automatically qualify for their monthly commission, receive a minimum 5% discount on all product purchases, free shipping and handling on single orders of $200 Business Volume or more, and a host of other exclusive incentives and specials.

Additionally, Changes offers an "Autoship" program, a standing monthly order for one's choice of products to be automatically shipped each month. There is also a Changes Car Program, which rewards Representatives with a $600 - $800 per month car allowance depending on a Representative's status.

Another special program for Changes Representatives to aspire to is the President's Club. The President's Club is an opportunity to join Twinlab President and CEO Ross Blechman and Changes CEO Steve Coggin - and their spouses - for a fabulous seven-day, six-night "trip of a lifetime." In 1999, President's Club members traveled to Hawaii. The Year 2000 itinerary includes Lake Como, Italy, and Salzburg, Austria.

"The ability to earn a million dollars a year is really there." - Steve Coggin CEO, Changes International

Based on its legendary compensation plan and Leadership Progression Pool, Changes received the highest rating from MLMReview.com, which bills itself as the online source for objective reviews of network marketing opportunities. According to the editors, "The Changes compensation plan … the best in the industry … giving newcomers and part-timers the ability to earn substantial income with a relatively small number of distributors as well as providing the serious network marketing professional and long term part-timer the opportunity to earn a realistic high six-figure income. A seven-figure income is now very possible for top distributors. We are giving … Changes International the highest compensation plan and overall rating we've given out so far."

"Our enhanced compensation plan will make millionaires out of some Changes Representatives," said Steve Coggin. "Our structure is in place. We have new products, new literature, the President's Club, a car program, Autoship, and more. And with the innovative additions to our compensation plan, we have unlimited earning opportunity. The ability to earn a million dollars a year is really there."

Exceptional Products

>From its inception, Changes International has been dedicated to exceptional products with unmatched value. And today, Changes continues to provide a wide array of premium nutritional supplements backed not only by a 12-month, 100% Satisfaction Guarantee, but the tremendous research and development expertise of Twinlab, Nutritional Outlook magazine's 1998 "Manufacturer of the Year." Twinlab's influence and recognition is worldwide, thanks to providing the marketplace with more than 1,000 different products … from children's chewables to specialties for seniors.

And now, as the world enters the New Millennium, health and wellness have never been so vital to so many. It is becoming mainstream information that the human body has the genetic potential to live as long as 120 years! More and more individuals are seeking to take control of their health and longevity by helping their bodies help themselves.

To maximize the human potential, Changes recommends a "Health and Wellness" program, which includes regular exercise, a balanced diet, and the educated consumption of premium nutritional supplements.

All Changes nutritional supplements are formulated to help the body help itself. Extensive research has identified key product combinations to provide optimum support. This scientific undertaking was based on the revelation that individual nutrients work better when they are taken in conjunction with others having similar or supporting functions. This concept is called "synergism," and it is found in all the proprietary formulations from Changes.

Changes products offer countless benefits to anyone interested in health and wellness, and solutions to those facing health challenges. The Changes line addresses a broad range of the body's requirements, from superior supplements designed for advanced daily nutrition to synergistic blends of nutrients designed to address specific needs in the areas of:

• Weight Management
• Nutritional Defense
• Advanced Daily Nutrition
• Cardio Care
• Focused Nutritional Solutions

"There's significant scientific data to support the benefits of nutritional supplementation," said Roy Brabham, M.D., a Doctor of Reconstructive Surgery from Baton Rouge, LA and a member of the Changes Advisory Council and Science Advisory Board. "In my practice, I recommend nutritional supplementation in general, and the Changes line specifically, to all my patients and colleagues."

Changes uses only the finest and purest ingredients. Both Twinlab and Changes products continually measure up to independent testing and analysis, and meet the highest standards of quality and efficacy as established by consumer quality guardians such as United States Pharmacopoeia, National Formulary, National Resource Council, and the Food Chemical Codex.

The Science Behind The Products

The formation and maintenance of a Changes Science Advisory Board is a direct outgrowth of the Twinlab philosophy of bringing to market the highest caliber products through meticulous attention to formulation; the highest quality raw ingredients; superior processing practices; and state-of-the-art manufacturing. The Science Advisory Board advises Changes management on the research behind the most effective herbal and nutritional ingredients available.

Dr. Bob Lefavi, Ph.D., CSCS, CHES, is Chairman of the Science Advisory Board.
Dr. Lefavi holds a doctoral degree from the Department of Health and Human Performance at Auburn University and has published more than 300 articles. He also has been a consultant to the Federal Trade Commission. A popular keynote speaker at national and international conferences, Dr. Lefavi has been interviewed by CBS Evening News, The New York Times, and USA Today.

"My experience with regulatory agencies has convinced me that only those companies selling products backed by sound research and science will lead the way into the fast growing field of nutritional supplementation," Lefavi said.

"The Science Advisory Board has representatives from various science and medical fields, all there to give Changes the support and resources it needs to provide only the most effective nutritional products for good health and well being," he continued. "When this is coupled with the incredible manufacturing resources and quality assurance of Twinlab, it's easy to see why the entire Science Advisory Board is so excited about the future - and convinced that the Changes line of nutritional products will lead all competitors into the next millennium."

"We're convinced that the Changes line of nutritional products will lead all competitors into the next millennium." - Dr. Bob Lefavi, Ph.D., CSCS, CHES Chairman, Changes Science Advisory Board State-Of-The-Art Support System A host of additional advancements have been made to support the Changes base of Representatives and Executives, including the development of professional business-building tools and sales aids. Changes makes available informative, graphically rich, professionally produced product and opportunity brochures; "Science Behind the Product" educational booklets; monthly and quarterly newsletters; stationery packages, as well as a series of dynamic audio and video sales aids.

Changes offers a compelling website - www.changesinternational.com - complete with streaming video and password-enabled growthline information, which is linked to the hot new celebrity profile website, ADoctorInYourHouse.com. And, the state-of-the-art Changes Communications System combines "Voice On Demand," "Fax On Demand," and weekly "Changes Hotline" updates, with host Tom Lupo, Vice President of Sales for Changes International.

A complete itinerary of leadership meetings, regional meetings and the exciting annual Changes International Convention focuses on the "People, Product, and Opportunity" theme, offering networking, panel discussions, workshops, and featuring such motivational speakers as Mark Victor Hansen of "Chicken Soup For The Soul" fame.

Changes provides its Representatives with 24-hour-a-day, seven-day-a-week support, underscored by the recent opening of a state-of-the-art "Operations Center" in American Fork, Utah, site of Twinlab's western region manufacturing facility.

International Direct: Passport To Unlimited Opportunity

According to the World Federation of Direct Selling Associations, 1998 retail sales in the United States were nearly $22 billion. Global sales, however, were close to $80 billion, with a global sales force of nearly 35 million people!

To capitalize on this exciting international trend and help build its global community, Changes has implemented the "International Direct Program," a very aggressive and unique strategy for international development. Encompassing 26 countries around the world, this innovative program offers Changes Representatives virtually limitless growth potential!

International Direct is a "seamless" marketing program, enabling Representatives to grow their organizations globally. All countries contribute equally to an individual's star status - without geographical boundaries. Representatives receive the same bonuses and commissions on products sold through the International Direct Program as they do from products sold in their country of residence.

Kiosks: A Great Part of the Changes Opportunity

With the fast-growing Kiosk Program, Changes has combined the visibility of retail sales and the credibility and quality of Twinlab, with the most successful nutritional supplements available today. Add the hottest thermogenic fat-loss products on the market and the best compensation plan in the industry, and you have a business opportunity hard to beat!

A kiosk is a small, stand-alone cubicle or cart usually located in the middle of the walkways in indoor shopping malls. For many individuals new to Direct Sales, a kiosk may seem like a departure from traditional methods. Not at all, according to CEO Steve Coggin. "The Kiosk Program is a great extension of the independent Representative concept in that it is independently owned and operated, and its success - just like any Changes home-based business - is the sole responsibility of the individuals involved," he said.

The kiosk program has demonstrated strong sales and enrollment activity, providing staffers an easy way to break into conversation with passers-by in a shopping mall environment. Several Changes Kiosk owners have reported that over the last several months of operation they have recruited hundreds of new Representatives. Many of these new Representatives are now working the Changes business full time.

"The Changes Program is a perfect business-builder," said Coggin. "It puts you in touch with more retail customers and prospective Representatives in 30 days than you can find on your own in 12 months! For all of our Representatives involved in the Kiosk Program, this has led to an increase in retention, as well as growthline development!"

The Doctor Is In:
Unique Relationship With ADoctorInYourHouse.com

In keeping with the implementation of the trend-setting, innovative Direct Sales techniques Changes International has come to be known for, the company recently formed a strategic alliance with the Beverly Hills-based ADoctorInYourHouse.com organization.

ADoctorInYourHouse.com offers a unique and compelling website that uses the health and wellness experiences of high profile, trusted individuals and celebrities such as Larry King, Stefanie Powers, Jill Eikenberry, Mackenzie Phillips, Loni Anderson, Carnie Wilson and others to educate and inspire people to take control of their lives.

Under the terms of this alliance, Changes International will have access to the vast multi-media resources of ADoctorInYourHouse.com, including website links, Internet streaming video, weekly advertising presence in USA Today, celebrity "chats," and celebrity endorsements. Along with the site itself, there will be a variety of support groups created, designed to focus on the Changes products, program, and opportunity through a network of bulletin boards and chat rooms.

"The unique elements of the relationship with ADoctorInYourHouse.com are such that they enhance the community philosophy of Changes International and create a real separation between Changes and the competition within our industry," said Vice President of Sales Tom Lupo. "This will provide an explosive jumpstart to our recruiting efforts, and the educational, entertainment and support elements of the project will have a significant impact on our retention efforts," he said.

The ADoctorInYourHouse.com website, which is linked to the Changes International website at www.changesinternational.com is fascinating and technologically state-of-the-art, yet easy to use. The celebrity stars on the site will directly and indirectly endorse the Changes product line, as well as the business opportunity.

Carnie Wilson, for example - of Wilson-Phillips singing group fame and daughter of the Beach Boys' Brian Wilson - is now enjoying the benefits of Changes/Twinlab nutritional supplements in her quest for weight management and overall health. She has been the subject of significant media attention based on her live "webcast" laproscopic gastric bypass surgery on the ADoctorInYourHouse.com website. Now, Carnie helps spread the word about the Changes mission of health and wellness through the relationship of Changes International and ADoctorInYourHouse.com. A new Changes video, "Taking Charge of Your Life," is hosted by Stefanie Powers and features Carnie on her journey from obesity to wellness.

Said Lupo, "We're thrilled to have the 'doctor' in our house, and to include ADoctorInYourHouse.com as part of the Changes community!"

"Come Join Us"

When asked what he would like to convey to the readership of Money Maker's Monthly, Changes CEO Steve Coggin imparted, "Ross Perot once said: 'I'm looking for people who love to win. And when I run out of those, I'll look for people who hate to lose.' That's what we're looking for at Changes."

Then he smiled and said simply, "Come join us."

The Hottest Weight Fat Loss On The Market Recent studies by the Centers for Disease Control and Prevention (CDC) have highlighted what it considers to be an epidemic of weight gain in America. Overall, more than 55% of Americans weigh too much - 20% or more over their ideal body weight - according to the most recent study's findings.

These facts emphasize the need for a solid weight management program requiring regular exercise, a balanced diet, stress relief, and in some cases, a powerful catalyst to get the program going. For many individuals, that catalyst has been Thermo-Lift. Classic Thermo-Lift from Changes is the original high-energy thermogenic fat loss formula designed to help individuals achieve desired body weight.

Thermo-Lift, the Changes flagship product, is one of the hottest fat loss products on the market. Now, along with its entire line of superior supplements, Changes provides a complete Weight Management Lifestyle Pack, including Thermo-Lift, the new Thermo-Lift Protein Shakes, and Thermo-Lift Protein Bars. Changes Now, with chitosan, oat fiber, and glucomannan to bind excess fat and help you feel full, completes the effective Weight Management Lifestyle Pack.

Changes maintains a remarkable volume of testimonials describing success at losing weight with Thermo-Lift.

International Direct Program

Sets The Stage For Phenomenal Growth and Earnings

With the dawning of the new millennium, Changes has implemented its International Direct Program … a very aggressive and unique strategy for international development, providing virtually limitless global growth potential for the company and its Representatives.

Many companies require individuals to start from "ground zero" in international markets, despite prior achievement in their country of residence. Not so with Changes! International Direct is a "seamless" marketing program, enabling Representatives to successfully grow their organizations globally.

With Changes, the opportunity for Representatives is universal in all markets, creating unlimited earning potential by allowing them to enroll participants - for free - in Changes member-countries around the world. All countries contribute equally to their status - without geographical boundaries! The same bonuses and commissions are earned on products sold through the International Direct Program as from products sold in the country of residence.

This emphasis on seamless international expansion is a driving force behind Changes International's future growth. Significant success in Canada and the United Kingdom has set the stage for phenomenal growth on a worldwide basis. Representatives have begun to penetrate the following countries: